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Google Gemini: Media Overtake

If a collab is teased at top speed and no one sees it, did it even happen?

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The Problem

Google Gemini wanted to make its custom livery for McLaren unmissable, but standing out when every F1 team pulls out all the stops to promote their custom liveries is an uphill battle. Our teaser has to be epic.

 

The Solution:

We realized that an F1 fan’s media journey looks like a circuit. So let’s treat their media journey like an actual race track. We’ll unleash Gemini’s McLaren livery racing across their favorite F1 media at 230 mph—teasing the design without ever fully revealing it.

 

It’ll be impossible to tell what Gemini’s livery actually looks like.
Even if you try to screenshot it you, won't be able to see it.

 
 

Gemini’s livery overtakes fans’ social media feeds—mid-scroll.

 
 

Gemini’s livery overtakes F1 podcast discussions—mid-sentence.

 
 

Gemini’s livery overtakes F1 pop-culture content—mid take.

 
 
 

Gemini’s livery overtakes F1 reports at the F1 app—around the clock.

 

Gemini’s livery overtakes top-tier EA F1 video game streams—mid-race.

 

Gemini’s livery overtakes your city.

 

And when Gemini’s livery finally debuts, we’ll park the car at every stop for fans to admire.

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